Our targeted audience is mostly our generation of Twitter users, Instagram, Facebook, and really any social media. We targeted our audience by using familiar images and covering topics that only users would be familiar with. Our main topic was hashtags and someone that does not participate in social media may not fully understand what they are and consequently, not get as much out of our video. However, even people that are not active users still may be able to relate a little since I’m sure most people has seen hashtags on commercials, advertisements, or even from overhearing a conversation.

The purpose of project was to raise awareness about how much hashtags are really becoming overwhelming. We wanted to bring people back to reality about when and when not to use hashtags. We wanted to remind people of the original purpose and then illustrate how it has recently been blown out of proportion. We tried to repeat this message in a variety of ways in order to make it clear. We tried to convey this message by using plays on words, over using the hashtag ourselves in the project, and by being relatable to our audience.

One of our main issues throughout this project was the amount of information we had. There is just so much that can be mentioned and analyzed. Prioritizing was key and we had to cut out things that we may have even saw as important in the beginning stages of the project. In the end the project ended up being a more general topic rather than discussing specifics. Overcoming this issue is a skill that can be used on other projects that may come in later classes. It is really important for us, as students, to prioritize and determine what needs to be done and what would just be extra bonuses if it ends up getting done. I plan to go into medical research. In that context I probably will not be able to just cut things out of project, but I will have to prioritize.

This project, I feel, was successful in tying all of the topics we have covered in 125 together. Although I had already covered all of these topics in my AP composition class in high school, this project solidified things further. It was a fun way to end the semester rather than just writing another paper! I thought it was a great way to emphasize the different ways academic writing can be portrayed.

12/4 and 12/6

12/4 Today in class we complied all of our ideas for the script and recorded all of our narrations. I will be editing the video outside of class to have it ready for the workshop on thursday in class. We are right on schedule and should be able to finish in class on Thursday!

12/6 Today we did peer review. I had finished editing our project prior to class so only final touches were done. I then published our video to my blog. We typed the transcript and posted it to olivia’s blog. We also organized and divided up topics for our presentation for tuesday!

minutes 11/29

During class today:

interviewed people around campus for their ideas on an hashtag for the tweet “Finals week is coming”

recorded a screenshot of twitter…typing the given hashtags, clicking on a hashtag, scrolling through the feed

recorded olivia’s iphone on Instagram

Started editing the video


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Carly, Olivia, and I will be doing a video project on the use of hashtags. We will be focusing on how hashtags have made their way from twitter to Facebook, Instagram, and even everyday language. We will use strategies to hopefully make the video relatable and make the audience feel connected to us and not like we are just spitting out information. We will probably use a semi-interactive video clip to accomplish this. Instead of just showing a bunch of still shots we will include a video of a user clicking through hashtags and stumbling across irrelevant/relevant information. As of now we plan to use a mixture of still images with voice over, videos, and possibly student interviews.

I have attached several images that we may use as still shots in our video. We will explain each image’s significance. We will probably touch on the introduction of hastags onto twitter. We will talk about how hashtags were originally used to connect similar ideas and topics. They were used as a way to connect people and now they have just been taken way too far.

academic texting

ImageJeff Grabill stated that our generation writes more than previous. This is true because most of our communication is done online, through email, and texting. We get more practice with writing than people did in the past. Writing used to be strictly an academic process but now most of us rely on it to communicate every day.


I do not view texting as academic writing…yet. Texting offers a quick, informal, and easy form of communication, but you would not text in a formal paper. The traditional form of texting may not be appropriate in the academic setting but something similar may be. There are things such as Google docs that one can get on their phones as an app making academic writing much more portable. Writing something on a phone gives the author a different experience just as reading on phones is different. The format and design will appear different and the overall tone may even change.


Texting probably won’t become prominent in academic assignments such as writing a paper, but things like taking notes, emailing teams, communicating with people across the world, and so much more have become easier with the use of technology.


Not only am I writing this blog post on my phone, but also I have previously written an entire paper for my English class on my phone while on a car ride. Has anyone else completed an assignment on his or her phones? What if you are nearing a deadline on a paper and don’t have access to your computer? Would you think to use your phone?


Cellphones are extremely portable and easy for our generation to use and therefore this technology can easily be used for academic purposes. While most use texting as a very informal form of communication, one can also write a text message in a formal way. Someone could text “LOL” while in a more formal setting could use “That was very amusing.” Texting’s ability to migrate into academia coincides with the way people are using it. This is true for all forms of technology in the academic setting. Texting manipulates a much more personal and informal design. I am really not sure what texting (excluding other forms of technology in academics) can bring to writing that other technologies can’t besides extremely portability. Does anyone have any views on this?

Commonplaces and topoi


an image from Hugh Burns’ video

As stated in the text1their purpose is to”teach students critical literacy skills applicable to the 21st century.” I think that they may be showing students that critically reading something requires them to look more into some of the topics that are mentioned. Having multiple links that take the reader more in depth and in a different direction that then previous page on text conveys this. Also, everyone’s reading experience can be different.

The author of the multimedia text also uses different fonts to differentiate between different people and colors to point out important things. In one of our previous readings it talked about how people skim most multimedia text. While skimming this text is it much easier to pick out the important things.

The set up and design of this text makes me feel a little overwhelmed that there is so much information. However, I think that that might be the point. It shows the reader just how much can be covered in multimedia text. There is so much information out there and it is truly up to the reader to pick and choose the things that they want to read about. The design of something manipulates the text into being relatable to different groups and the accessibility of the text expands the audience.  As stated in the text, “The materiality of new media texts shifts the focus of communication from what was…to what is—valuing how visual, audio, gestural, and other non-written modes of design make meaning within a network of audiences who participate in a collective experience of signification.”

The design of the video2 by Hugh Burns is a mixture of video and text. This video could be conveyed as poking fun at the fact that we write so much in the 21st century but none of it is actually writing, it is all digital. They show a child unable to do anything with a typewriter in one scene while in the next they are quickly maneuvering around a smart phone. The children shown in the video will probably never have to physically write a paper. The video displays “Let’s just imagine America writing.” I instantly imagine a computer. What about you? Technology is booming and it probably will not slowing down anytime soon. What is your viewpoint on the purpose of the video?





     For this rhetorical analysis paper I am conducting secondary research. According to Driscoll, “Primary research, the focus of this essay, is research that is collected firsthand rather than found in a book, database, or journal.” For this rhetorical analysis paper I am using online sources, books, databases, and citing from specific commercials. I am using research that someone else originally conducted. In analyzing the car insurance commercials I am kind of performing primary research in the fact that I am coming up with my own hypothesis however I am using secondary sources to research my ideas and support my hypothesis. However, in my everyday life I am currently using primary research. I have a research job focusing with the sensitive detection of circulating tumor cells by nanomaterial. I, first, used secondary research to learn the processes from other’s experiments then applied it to my own research. Of course I am still working under the instruction of someone else, but we are conducting out own research to compile information that other people will later be able to use as secondary research. We are the first to discover some things in our lab and therefore are creating sources that others will secondarily use. Just like in my real research, in a research paper directed towards people it is very easy to offend and upset individuals. Kahn touched on this topic in our reading. Research is a touchy topic no matter what area. There are so many things to be careful of: citing, integrity, not offending people, and so many more. 

Rhetorical Analysis

      Savini said, “Problems are an expected part of life, and our ability to deal with them can help determine our personal and professional success. In fact, recent studies suggest that the ability to wrestle with problems is what makes a successful leader.” Integrative thinking is required. Just like with a good leader, a good writer must be able to express both sides of an argument or solution to a problem. A paper or any piece of persuasive work would not be very convincing if only one side is being expressed. The other side must be presented and then proven wrong. Or maybe not even proven wrong but the writer needs to show why he or she did not choose this alternate. With rhetorical analysis we must think about all sides of the argument or text and think about why the writer is doing what he or she has done.

            For my rhetorical analysis paper I plan on analyzing car insurance commercials. Specifically I want to focus on the Liberty Mutual commercial titled “Humans.” I have attached this commercial at the end of my blog. I also want to touch on Geico. Geico actually has a commercial called “Rhetorical questions.” Rhetorical questions are a way to get the viewers thinking but in the exact way that they want them to. I would also like to focus on Allstate’s mayhem commercials.  Mayhem is not actually a person, however, these commercial personify events into a person. Allstate also uses the same man with a distinctive voice in their commercials. It is kind of using ethos in the sense that they are trying to appeal to credibility and trust.  All car insurance commercials are relatable, trusting, use cliché phrases, are usually comical, and easy going. These companies use as many rhetorical strategies as possible to convince the population that they are the best choice and provide entertainment.